As the first true generation of digital natives, they are a demographic unlike any before them. To design effective strategies, marketers need to find the answers that consumers give to questions such as these. The main purpose of this research is to find out if, the shopping patterns of the millennials are different from, other generations. Not only because of their buying power, but they also directly influence the buying decisions of, their parents. 2. different life experiences and events (Hume, 2010). Decoding Generation Y: A new era of consumer behavior This study sheds new light on millennials – and helps companies and brands to better understand Generation Y. Consumer behavior is the main field and source for Customer Relationship Management (CRM) programs. Our generations combined account for more than half of all Americans, and while Generation Y purchases $150 billion in goods a year, we influence another $50 billion of Baby Boomer's family purchases. have been much slower to get married and begin families. Based on purchasing behaviour for each generation group towards online shopping, this can defined that Generation Y are high acceptable for online shopping activities compare to others generation. Generational Consumer Shopping Trends and Statistics Gen Z, Millennials, Gen X, Boomers and the Silents. framework, a survey (online survey) which is a data collection tool, was applied between 21 Additionally, Millennial generational cohorts (MGCs) were proposed as moderators in exploring the differences between the dimensions of perceived risk and online shopping intention. status, age, educational status, occupation, internet usage period and the number of purchases The number of text messages sent and received each, day exceeds the population of the earth. In this era of digitalization, the world is now at the palm of the consumers due to high connectivity through the Internet. 3 Notes: 3 Bank of America; US Department of Commerce; ShawSpring Research, 2020; UK Office of National Statistics, 2020. The pessimistic point of view. 2012 2022 The collective income of Generation Y likely will surpass that of the baby boomers by more than $500 billion within 10 years. And depending on the results, of study if you can have the chance to connect their social, network as a trusted source you may also have the chance, Auty, S., & Elliott, R. (1998). (87%) say that having flexible work options is important. Derived stimulus configuration. Gen Y: Gen Y, or Millennials, were born between 1981 and 1994/6. 3. It's not surprise, considering gen Y has grown up in a digital world with endless shopping options just a click away, while baby boomers were raised with more traditional shopping habits. Gen Y â also known as Generation Y, echo boomers, and of course, millennials â is the largest generation since the Baby Boomers. However, the differences in cultural, political, technological, and environmental forces in the foreign country put the global marketers into a greater challenge to successfully operate their businesses. Originality/value brand loyalty when compared with Baby Boomers. 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